"Fuel cell electric vehicles are too expensive"
Just like hybrid electric power, we know that it will take time for fuel cell electric cars to become established as a popular, mainstream choice. To make them accessible, we need to make sure they are affordable, too. During our development of Mirai, we were able to reduce the cost of our fuel cell system by 95%, compared to its predecessor, the 2008 FCHV-adv. We achieved this by making its components smaller, lighter, more efficient and cheaper to produce in volume.
The system also shares many common parts with our hybrid electric models, including the electric motor, which saves cost and increases reliability. We are confident that, as with hybrid electric vehicles, fuel cell electric vehicles will become increasingly affordable as sales grow. We aim to be selling tens of thousands of fuel cell electric vehicles a year worldwide by 2020.